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It’s Illegal

Beverage Packaging


Kulinaario Ltd., Helsinki


Win Win Packaging Ltd., Helsinki

Creative Direction

Renne Angelvuo

Graphic Design

Henrik Angelvuo


Lotta Angelvuo

This alcoholic beverage is made by a Finnish distillery which uses only apples deriving from biodynamic fruit production. Because Calvados is a protected name for French distillates, the package wrapping plays with the image of an illegal drink hidden in a paper bag. In order to stand out even more on the shelf, it features a line of text saying in bold letters: “It’s illegal to say the name of this product, but … [tear off & look] (it’s probably the best Apple Spirit outside Normandy).” Consumers can tear off the perforated part of the packaging and discover the product description underneath.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.