06-00150
Click on image to view high resolution

Official Residence’s Pineapple-Longan Cake

[Food Packaging]

Client

Pasadena International Group, Kaohsiung City

Design

Proad Identity, Taipei City

Creative Direction

Jennifer Tsai

This individually packaged pineapple cake is used as a stylish welcome present for hotel guests. Pasadena means “crown of the valley” in a Native American language. When the box is opened, a small, exquisite crown glowing with radiant beams of light resembling a pineapple plant appears, dotted with the beautiful lustre of pearls representing a fireworks display. In addition, the packaging design reflects the company values of diligence and passion as defined at its founding; combined with the founder’s generous spirit of sharing, it establishes perfect harmony.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

back