06-00272
Click on image to view high resolution
06-00272
Click on image to view high resolution

MILZU! BIO

[Food Packaging]

Client

MILZU! SIA, Riga

Design

DPJN, Diena Pirms Janu Nakts, Riga

Creative Direction

Karlis Kriekis

Graphic Design

Peteris Zihars

MILZU! BIO is an innovative rye cereal product, created for consumers who value quality food. The packaging serves as an effective communication tool for the brand. The packaging design visually stands out from competitive products, mainly because it is coloured black. However, to make the product easier to identify, traditionally used cardboard has been chosen as packaging material. The characters are robust and the logo consists of simple, colourful letters and forms. Thin and constructive lines symbolise the intelligent, meticulous and innovative approach used in the development of this product.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

back