Client: Vikos, Ioannina, Greece
Food Packaging
Gustavo Gusto
For the launch of this premium frozen pizza brand, the start-up company only had a small marketing budget available. Therefore, the cartons were turned into advertising space. The packaging design thus shows a range of striking headlines emphasising various product benefits. In line with the brand promise of “freshness”, the Gustavo Gusto packaging comes in an eye-catching white. The combination of product images and charming illustrations completes a pool of design elements, giving the company the freedom to create new and original compositions for various media.
Credits
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Client:Gustavo Gusto, Geretsried
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Illustration:Dennis Lösel
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Art Direction:Daniel Petterson, Anne von Holten
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Managing Partner:Stefan Zschaler
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Design:Leagas Delaney Hamburg GmbH, Hamburg
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Creative Direction:Michael Götz (Text), Jan Wölfel (Art)