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Wagamama Takeout Experience

[Food Packaging]


Wagamama, London


Pearlfisher, London

3D Design Direction

Mike Beauchamp

Chief Creative Officer

Jonathan Ford

Client Management

Ally Tyger

Creative Strategy

Jack Hart

Design Direction

Fiona John

Managing Director

Darren Foley

Technical Project Management

Jenny Cairns

The objective of this packaging design was to reimagine Wagamama’s takeaway experience by better connecting the home customer with the excitement, taste and aesthetic value of the restaurant experience. The standard sizes and shapes of the large and small bowls make them stackable for delivery and allow for convenient storage, whilst the choice of materials and form contributes to a holistic, functional system. Each bowl is delivered as a complete package, wrapped in a band that provides a considered place for chopsticks and lists the entire Wagamama menu so that the enclosed order can be accurately marked.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.