06-00548
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06-00548
Click on image to view high resolution
06-00548
Click on image to view high resolution
06-00548
Click on image to view high resolution

Cha San Wei

[Packaging]

University

Chaoyang University of Technology, Taichung City

Design

Huan-Ting Xie, Zi-Xuan Zhang, Chang-Lin Hsieh, Jian-Xiang Zhao, _Min-Xian Zhong, Chaoyang University of Technology

Supervising Professor

Ching-Li Lin, Jui-Chun Hung

The Cha San Wei brand specialises in Oolong tea from Taiwan. As with experience, which is growing wider from childhood and adolescence to old age, the packaging design reflects the three different tastes of the tea which are achieved by different degrees of roasting – light, medium or strong. The illustrations are created in soft, earthy tones and communicate simplicity and humanity; their purity is transmitted not only to the brand, but also to the product.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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