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BMW Group Annual Report 2016


BMW Group, Munich, Germany


hw.design gmbh, Munich, Germany

Art Direction

Veronika Kinczli


Christian Gieb

Creative Direction

Frank Wagner


Benedikt Bäumler

Project Management

Lisa Raff


Harald Willenbrock

With its annual report “Eine neue Ära” (A New Era), the BMW Group aims to ring in a new age of individual mobility. In addition to dynamic imagery, a new typography concept is used. The signet “The Next 100 Years”, which was developed in 2016 for the 100th anniversary, was again incorporated in the layout and defined further. Large index tabs serve as a table of contents and offer a quick introduction to the various subjects. In addition to four Vision Next 100 models, the magazine section presents the new BMW 5 Series in an emotive way.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.