06-00648
Click on image to view high resolution
06-00648
Click on image to view high resolution
06-00648
Click on image to view high resolution

Social Café

[Packaging]

University

Asia University, Taichung City

Design

Yu-Ching Lin, Ya-Chin Kang, Cheng-Yueh Huang, Yu-Tzu Lin, Yen Chen, Yu-Shan Li, Tzu-En Chiu, Asia University

Supervising Professor

Chiung-Hui Chen

Social Café claims to possess the attributes of warmth, relaxation and fun. The design appeals particularly to younger customers who enjoy a cup of coffee while having a chat. In order to target the internet generation, the packaging design adopts the aesthetic of chat windows but uses warm colour shades and thus achieves a friendly image. The packages display illustrations of different situations of everyday life. The box is, among other things, equipped with a rotation mechanism by means of which ever new images are created.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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