06-00661
Click on image to view high resolution
06-00661
Click on image to view high resolution

Green Catch

[Packaging]

Client

Guangzhou Flower Qing Feng Landscaping Co., Ltd., Guangzhou

Design

Box Brand Design Limited, Hong Kong

Art Direction

Yvonne Chung

Creative Direction

Joey Lo

Graphic Design

Joey Lo, Taylor Shum

Photography

Ariom Leung


The packaging for Green Catch has been designed for potted plants and consists of two simple layers. Considering that these goods are mainly sold online, the packaging has to protect the plants and their glass vessels during transport. In order to display simplicity and ecological awareness, there is no outer packaging. The two parts of the package display beautiful plant patterns in a watercolour design. The interior cardboard tray has a small curve matching the shape of the container. When the outer box is lifted up, the interior cardboard tray imitates the process of a plant growing.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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