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Hoseo University, Asan City, South Chungcheong Province


Seulji Lee, Kyeongseon Ki, Sangwoo Kim, Sohyeon Park, Hoseo University

Supervising Professor

Joonyoung Hur, Panduk Ha

Moongs, in Korean language “tuft of fur”, is organic wool made of different types of grain. The packaging shows curves which suggest the organic background of the products. The boxes are coloured in four different pastel shades and show four different graphics, corresponding to the four grain variants: rice, red beans, soya beans and corn. The background of all boxes, however, has a common design. It shows a knitting pattern. The coiled, knitted cord in the upper part is also a common feature of all boxes. The logo with the product name is located in the centre of the package, also referring to the shape of a “tuft of fur”.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.