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[Beverage Packaging]


Matteo Correggia, Canale d’Alba (Cuneo)


Reverse Innovation, Milan/Amsterdam

Art Direction/Concept

Mirco Onesti


Patrizia Laquidara, Danilo Zanelli, Regina Nadaes Marques


Paula Acosta

Graphic Design

Michela De Nicolis


Francesco Zanet, Milan Studio Effe, Milan

Librottiglia, the evocative name of this wine range, comes from the union of two Italian words: “libro” (book) and “bottiglia” (bottle). Its label is reimagined as a mini-book presenting one of three different short stories, illustrated with an intriguing cover image and attached to the bottle with a fine cord. The cord converts the opening and closing of the book into a ritual and strengthens the coordinated identity of the range. The textured paper and the special print finishes enhance the tactile aspect of the experience. Finally, the 375 ml bottle was chosen to express the concept of the project: a short story to read while enjoying two glasses of wine.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.