06-00944
Click on image to view high resolution
06-00944
Click on image to view high resolution

Tea Talent

[Packaging]

Client

Shinshen Tranding, Ltd, Taipei City

Design

K.E.A. Design Consultants, Inc., Taipei City

Tea Talent is an EU-certified brand of organic tea launched in Taiwan. In an attempt to emphasise the branding spirit of environmental protection, a packaging concept was developed that is self-explanatory and highlights the identifiable content. The minimalist box consists of recycled materials. The teapot-shaped coaster was inspired by the form of the Yixing Zisha teapot, and its reusability is a response to environmental protection. It was combined with vibrant glass beads as a stylish utensil for consumers to collect. The ornate gold logo of the manufacturer not only deepens the consumers’ impression but also reminds them to remain loyal to the brand.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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