Shinshen Tranding, Ltd, Taipei City
K.E.A. Design Consultants, Inc., Taipei City
Tea Talent is an EU-certified brand of organic tea launched in Taiwan. In an attempt to emphasise the branding spirit of environmental protection, a packaging concept was developed that is self-explanatory and highlights the identifiable content. The minimalist box consists of recycled materials. The teapot-shaped coaster was inspired by the form of the Yixing Zisha teapot, and its reusability is a response to environmental protection. It was combined with vibrant glass beads as a stylish utensil for consumers to collect. The ornate gold logo of the manufacturer not only deepens the consumers’ impression but also reminds them to remain loyal to the brand.