06-00958
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06-00958
Click on image to view high resolution
06-00958
Click on image to view high resolution
06-00958
Click on image to view high resolution
06-00958
Click on image to view high resolution

BEMBEL-WITH-CARE

[Beverage Packaging]

Client

BEMBEL-WITH-CARE GmbH & Co. KG, Mannheim

Design

BEMBEL-WITH-CARE GmbH & Co. KG, Mannheim

In line with a surprising product concept, this gift box contains drink cans with “Apfelwein” (German dry cider) in four flavours in a trendy design. The eye-catching packaging design clearly stands out in this more conservative, traditional market segment and is aimed at a young target audience. The socalled “care package” is made of strong, premium-grade black cardboard. The outer packaging and contents form a harmonious unit, with colour contrasts used effectively. All in all, the gift box clearly embodies the brand identity.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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