06-01047
Click on image to view high resolution
06-01047
Click on image to view high resolution
06-01047
Click on image to view high resolution

A Bowl of Rice

[Packaging]

Client

Lonshare

Design

Shanghai Version Design, Shanghai

Packaging Design

Tengxian Zou

This packaging design for organic rice was commissioned by a Chinese brand with a focus on natural farm products. The design concept was inspired by traditional Chinese rice containers used in rural China. With its new structure that reinterprets the traditional look and feel, the container has brought something interesting to daily life. A simple but artfully tied knot encourages consumers to open the box, which alongside the rice contains a traditional porcelain rice bowl. This addition encourages collecting and strengthens brand loyalty.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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