With its elegant design, Miss Oil is intended to appeal, above all, to women. The clear lines of the glass bottles in combination with the wooden cap enhance the presentation of the contents, various culinary oils, effectively. The labels name the raw material each oil was made of and present pastel coloured illustrations. The gift packaging has the design of a book; the cover page tells a story about the product. The individual bottles are packed in a recyclable canvas bag, which can also be used as a table mat.