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Bünting Tee Matcha Pur & Matcha Mix



J. Bünting Teehandelshaus GmbH & Comp., Leer


KAAPKE GmbH, Emstek

Account Management

Judith Kurz

Art Direction

David Willen, Dirk Milzarek

Product Management

Christina Terwey

Matcha is a stone-ground Japanese green tea, which was launched on the German market in a convenient portion stick. Its independent, reduced packaging design clearly stands out and attracts interest. At the same time, the text printed on the packaging explains the novel product. The round container, which is new for this market, underpins the product’s special character, creating a high-quality feel. Furthermore, the compact packaging form aims to enable further positioning at the point of sale. It also can be used as a drink to go, for example at petrol stations.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.