06-01336
Click on image to view high resolution
06-01336
Click on image to view high resolution

LongFeng Dafa

[Packaging]

Client

TigerPan Packaging Design Lab., Shenzhen

Design

TigerPan Packaging Design Lab., Shenzhen

Art Direction

Tiger Pan


In China, the traditional table game mah-jong is a popular nationwide pastime, with players often smoking cigarettes during the game. Hence, the packaging design of this cigarette brand uses the pictorial language of known gaming tiles to visualise the brand name LongFeng. The shape of the well-known character “Fa” is formed using the dragon and phoenix totems from Chinese mythology, employing the technique of mah-jong pattern carving. Furthermore, the white-and-green classical combination immediately conveys the connection with the game.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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