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eicare eggs

[Food Packaging]


Barone Food AG, Wohlen


Beetroot Design Group, Thessaloniki

Art Direction

Marios Georntamilis

Creative Direction

Alexis Nikou

The aesthetics of this packaging design is rooted in the free-range farming culture of eicare. The main illustrations feature chickens as protagonists and communicators of the farming practices. Playfully looking at each other, two illustrations interact, while the text flows in handwritten typography, thus indicating the humane values of the brand and completing the composition. As the chicken is the protagonist, various complementary illustrations highlight the quality of the product and the general feel of the eicare farm.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.