06-01982
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FINUU

[Food Packaging]

Client

ZT Kruszwica SA, Warsaw

Design

Touch Ideas, Warsaw

Account Management

Bart_omiej Serafi_ski

Artwork

Angus Gray Burbridge

Creative Direction

Tomasz Kuczma

Graphic Design

Tomasz Kuczma, Marcin Krygier

Strategic Planning

Maciej Biedzi_ski

Finuu, the name of a premium butter made in Finland, is a wordplay on “Finland” and the mooing sound of a cow. The packaging design reflects the pure naturalness and Finnish origin of the product. The visual combines geometric aesthetics with the sophisticated engraving of a Holstein-Friesian dairy cow. As a contemporary interpretation of traditional decorative motifs, the colour palette is limited to navy, metallic beige and light blue. Both butter variants are distinguished by colour coding and straightforward verbal communication on the front of the packaging.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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