Client: Vikos, Ioannina, Greece
Coco Easy
Begründung der Jury
This design concept solves the task of developing a packaging for fresh coconuts through a consequent extension of the fruit. A clever opening, for inserting a straw, was added to the shell itself, while a breathable and waterproof plastic seal bag protects the coconut and gives consumers a view and proof of the fruit’s quality. This communicates the brand message of offering a real natural product both properly and pleasantly.
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Strategic Planning:Yoji Yang
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Head of Department:Jillian Cheng
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Art Direction:Hisa Lee
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Design:Vetica Group AG, Taiwan Branch, Taipei City
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Client:Coco Life International Ltd. (Hong Kong), Taiwan Branch, Taipei City
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Graphic Design:Kimi Huang