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POLA Kurobihatsu

[Cosmetics Packaging]


POLA Inc., Tokyo


POLA Inc., Tokyo

Art Direction

Takashi Matsui

Packaging Design

Rieko Nakamura

These hair products are suited to the needs of Japanese hair, with the packaging design already communicating this concept at the point of sale. An elegant black background and the brand logo in gold lettering imbue the containers with a feeling of premium quality. The seal graphic is based on the Chinese character for hair and fits in neatly with the brand image. The shape of the containers evokes the image of a hair follicle springing up from the root. The minimalist design gives the containers a slightly curved appearance from the front, whereas they look straight from the side.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.