Winehunters, Neustadt an der Weinstraße
Peter Schmidt Group, Hamburg
Aurelio Escuredo, Juliana Fischer
The name of the vineyard Winehunters is based on the aim of its six owners to capture taste trends with their special wines. Analogous to the subject of hunting, a target became the key element of the packaging design. The names of the wines are likewise inspired by the subject of hunting. The Pinot Noir, which is a great accompaniment to red meat, is called “Der Jäger” (The Hunter) and the white Pinot Gris as a good companion to fish has been named “Der Fischer” (The Fisherman). Each grape variety is represented by an intuitively understandable coat of arms on the label, which as a cropped key visual provides a clear view of the wine.