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[Beverage Packaging]


Raisin de Akiu, Miyagi


Dentsu Inc., Tokyo

Creative Direction

Tomohiro Nozawa

Graphic Design

Shunichi Sato

Akiu Wine is a small Japanese vineyard surrounded by mountains. Inspired by Mt. Daitodake, the vineyard’s prominent terroir and classical Japanese lattice design, this packaging concept combines tradition with modernity in redesigning the brand. The pattern selected expresses Akiu’s seasons, which match each type of wine, but also the expansion inspired by the owner’s wish to increase international brand awareness. To emphasise the wine’s complex flavours and the craftsmanship behind it, the label uses hot stamping on textured paper, fostering a unique and colourful look.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.