06-02177
Click on image to view high resolution
06-02177
Click on image to view high resolution

AKIU Wine

[Beverage Packaging]

Client

Raisin de Akiu, Miyagi

Design

Dentsu Inc., Tokyo

Creative Direction

Tomohiro Nozawa

Graphic Design

Shunichi Sato

Akiu Wine is a small Japanese vineyard surrounded by mountains. Inspired by Mt. Daitodake, the vineyard’s prominent terroir and classical Japanese lattice design, this packaging concept combines tradition with modernity in redesigning the brand. The pattern selected expresses Akiu’s seasons, which match each type of wine, but also the expansion inspired by the owner’s wish to increase international brand awareness. To emphasise the wine’s complex flavours and the craftsmanship behind it, the label uses hot stamping on textured paper, fostering a unique and colourful look.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

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