06-02211
Click on image to view high resolution
06-02211
Click on image to view high resolution

Yi Fu Tang Bakery

[Food Packaging]

University

National Taipei University of Business, Taoyuan City

Design

Shih Ting Wang, New Taipei City Yi Syuan Zeng, Hualien City Zi Yun Lan, Taichung City

The packaging for the lemon cakes of the Taiwanese bakery Yi Fu Tang displays a fresh, box-like design. The carton with the print of a lemon on it indicates the content. The inner folds of the carton are curved, making it easier to open. The carrier bags, which come with it, have, on the one hand, a scissor cut which is also in the shape of a lemon. On the other hand, they are printed with traditional patterns. The colour design of the packaging suggests, above all, the two main aromas of the cake.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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