06-02218
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ORBIS=U WHITE

[Cosmetics Packaging]

Client

ORBIS Inc., Tokyo

Design

ORBIS Inc., Tokyo

Art Direction

Yusuke Harada, ORBIS Inc.

Creative Direction

Taku Satoh Design Office Inc, Tokyo

Design Team

Kanako Maruhashi, Hiromi Kobayashi, ORBIS Inc.

This brightening anti-ageing skincare series aims to prevent excess melanin production and accumulation in the epidermal cells. The blue colour portrays an image of clear skin that compliments the white of the bottle, which is an expression of its brightening effects. The ellipsoidal container symbolises the growth of a circle and also evolution through constant renewal. The offcentre positioning of the logo on the front of the container conveys the desire to look at things from a different angle. Both visually and haptically, the packaging design creates a high-quality look.

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