06-02523
Click on image to view high resolution
06-02523
Click on image to view high resolution

Nextnest EdibleBird’s Nest

[Food Packaging]

Client

TigerPan Packaging Design Lab., Shenzhen

Design

TigerPan Packaging Design Lab., Shenzhen

Art Direction

Hu Pan


EdibleBird’s Nest is a high-grade cubilose tonic customised for pregnant women. The imagery shows the twelve animal signs of the Chinese zodiac. Inside the container, a petal-shaped design has been adopted based on the arc of the individual cubilose portion. Thus, the portions can be arranged in a regular pattern, generating more space between the cubilose and the exterior box and lowering the possibility of damage during transport. In terms of materials, an environmentally friendly and renewable wet-pressed pulp moulding method has been used, with white as the main colour of the packaging design.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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