06-02615
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The Happy Tomato

[Food Packaging]

Client

GreenCoop Dru_stvo, Zlatná na Ostrove

Design

Pergamen, Trnava

Creative Direction

Juraj Demovi_

Graphic Design

Juraj Demovi_, Juraj Vontor_ík

Photography

Jakub Dvo_ák

Pre-Press_/_Final Artwork

Ervín Gejdo_

The Happy Tomato trademark is used to sell tomatoes grown on Žitný Ostrov, which literally translates as Rye Island. It is a well-known agricultural area in southern Slovakia surrounded by rivers. The packaging design is based on a simple logo concept featuring a large, softly painted tomato with a smile, set against a shining turquoise background, which in combination with the red and yellow tomatoes catches the attention of shoppers. The turquoise colour, together with small waves, refers to the rivers that surround the island, and also the usage of geothermal water during the cultivation of the tomatoes.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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