PepsiCo, Purchase, New York
PepsiCo Design & Innovation Center, New York
Pepsi and SodaStream have teamed up to give consumers the customisable experience of a freshly made soda to meet their changing needs. With the introduction of Pepsi HomeMade, they can transform water into a personalised version of their favourite soda brands, Pepsi and Sierra Mist. Alongside capsules, the packaging design for Pepsi HomeMade comprises branded bottles, in which the self-mixed beverage can be served and consumed. The clear colour coding of the outer packaging makes the caps easy to distinguish, while the geometric patterns visually emphasise the colour contrasts.