06-02772
Click on image to view high resolution
06-02772
Click on image to view high resolution
06-02772
Click on image to view high resolution

Pepsi HomeMade

[Packaging]

Client

PepsiCo, Purchase, New York

Design

PepsiCo Design & Innovation Center, New York

Pepsi and SodaStream have teamed up to give consumers the customisable experience of a freshly made soda to meet their changing needs. With the introduction of Pepsi HomeMade, they can transform water into a personalised version of their favourite soda brands, Pepsi and Sierra Mist. Alongside capsules, the packaging design for Pepsi HomeMade comprises branded bottles, in which the self-mixed beverage can be served and consumed. The clear colour coding of the outer packaging makes the caps easy to distinguish, while the geometric patterns visually emphasise the colour contrasts.

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