06-02858
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06-02858
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06-02858
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06-02858
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06-02858
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06-02858
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06-02858
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06-02858
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06-02858
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The Dash – Truly Wireless Smart Earphones

[Packaging]

Client

Bragi GmbH, Munich

Design

Bragi GmbH, Munich

Creative Direction

Matthias Lackus, Arne Loermann

Graphic Design

Elisabeth Wagner, Katja Riley

The Dash are wireless smart earphones controlled either by gestures via the EarTouch interface or by using the free Bragi app. As this innovation sets a new standard for interacting with technology, the packaging is critical for guiding customers through their first use of the product. It opens like a book, each page displaying product use illustrations. With each turn of the page, a new step or feature is revealed. Printed on an entirely black background, the text and the illustrations have a distinctive effect. A trendy blue, as a contrasting colour, completes the concept.

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