Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Packaging
The Dash – Truly Wireless Smart Earphones
The Dash are wireless smart earphones controlled either by gestures via the EarTouch interface or by using the free Bragi app. As this innovation sets a new standard for interacting with technology, the packaging is critical for guiding customers through their first use of the product. It opens like a book, each page displaying product use illustrations. With each turn of the page, a new step or feature is revealed. Printed on an entirely black background, the text and the illustrations have a distinctive effect. A trendy blue, as a contrasting colour, completes the concept.
Credits
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Creative Direction:Matthias Lackus, Arne Loermann
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Design:Bragi GmbH, Munich
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Graphic Design:Elisabeth Wagner, Katja Riley
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Client:Bragi GmbH, Munich