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Panorama

[Food Packaging]

Client

Holstein Ei

Design

Smurfit Kappa Germany
Martin Jutzie

Graphic Design

Karsten Behlke


The Panorama egg packaging for four eggs combines an open and transparent presentation with a high degree of product protection. Its brown material with the customised sticker gives the product an organic impression, creating a sustainable look and feel. The packaging design concept, unique in the German market, is based on the insight that all customers will open traditional egg boxes to ensure that the product is not damaged. The appealingly shaped element in the centre provides an ideal space for branding the product and is visible from any shelf position in the supermarket.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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