Smurfit Kappa Spain
José Daniel Rodríguez Castro
Strong Grip is a new type of packaging for two- and three-litre bottles of olive oil, designed for the American market without modifying the existing supply chain. Using the product shape and weight in a smart way to increase resistance, the corrugated cardboard packaging becomes a mono-material solution with no need for an extra handle or additional shrink wrapping. This eye-catching packaging solution leads to high visibility of the primary product and enables communication with the consumer. There is no need for any additional investment in shrink ovens or handle inserters, thus leading to energy cost reduction and savings in transport tray expenses.