Smirnoff Peppermint Twist
Diageo, Norwalk, Connecticut
Design Bridge, London
Laura Strusiewicz, Susanne Wild
Sam Cutler, Rebecca Clarke, Gavin Daniels
In time for the winter season, this packaging design for Smirnoff Peppermint Twist, a seasonal peppermint-flavoured vodka sold in a limited edition, was created for the US market. Inspired by the colours and peppermint flavour associated with the festive winter season, the entire bottle was wrapped in striking red-and-white stripes with an added twist of cool peppermint green. The white scented ink has a frost-like textured finish, which adds to the tactility of the bottle. The overall result is a design that cleverly evokes the vodka’s cool peppermint taste with a premium look and flavourful appeal.