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Smirnoff Peppermint Twist

[Beverage Packaging]


Diageo, Norwalk, Connecticut


Design Bridge, London

Account Management

Laura Strusiewicz, Susanne Wild

Creative Direction

Asa Cook

Graphic Design

Sam Cutler, Rebecca Clarke, Gavin Daniels

In time for the winter season, this packaging design for Smirnoff Peppermint Twist, a seasonal peppermint-flavoured vodka sold in a limited edition, was created for the US market. Inspired by the colours and peppermint flavour associated with the festive winter season, the entire bottle was wrapped in striking red-and-white stripes with an added twist of cool peppermint green. The white scented ink has a frost-like textured finish, which adds to the tactility of the bottle. The overall result is a design that cleverly evokes the vodka’s cool peppermint taste with a premium look and flavourful appeal.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.