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[Beverage Packaging]


Uni-President, Tainan City


Styleplus Design, Taipei City

Creative Direction

Tsen Wang, Rong-Hong Wang

UNI-WATER is a drinking-water brand with an innovative and fashionable theme. The core idea behind the product is to become a medium to express individuality and personal taste. The packaging design is based on seven colours (red, orange, yellow, green, blue, indigo and purple) and a combination of 52 letters plus seven symbols. With a total of 59 variations, the consumers may combine bottles to form words or sentences to their liking. The crystal-like hexagonal bottle also further emphasises the purity of the drinking water. All in all, the product creates an overall visual impact and a distinct personal experience.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.