06-03317
Click on image to view high resolution
06-03317
Click on image to view high resolution

Chic and Light the New White!

[Cosmetics Packaging]

Client

Yuhan-Kimberly, Seoul

Design

Yuhan-Kimberly, Seoul

Art Direction

Haein Kim

Concept

Yoonseon Kang, Sara Lee

Creative Direction

Jungwoo Choi

The packaging design for White Tampons was created so that women can carry these tampons around openly. The patterns and colours of the triangular boxes look trendy and chic, thus lacking any association with sanitary products. The combination of the two different designs in the product set achieves a visually appealing effect. The tampon packaging is available as a pack of two or six, which easily fit into a handbag. Each triangular package contains three tampons with applicators.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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