06-03378
Click on image to view high resolution
06-03378
Click on image to view high resolution

First Night Olive Oil

[Food Packaging]

Client

OPG Boris Galic, Zagreb

Design

Designsystem d.o.o., Zagreb

Art Direction

Boris Malesevic

Graphic Design

Boris Malesevic, Linda Golik Horvat

Project Management

Suzana Potrebic


The task of this packaging design was to emphasise the special features of this olive oil. Its manufacturer believes that only olives harvested during the day and processed during the night within 24 hours can produce extra virgin olive oil of the highest quality. The minimalist design of the double circle against the dark background simultaneously symbolises the moon and the cross-section of an olive. In keeping with the label design, a plain, straight, cylinder-shaped bottle was chosen. The key visual represents the night, the time when the oil is produced, while its colour variants provide differentiation between the olive varieties.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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