t: by tetesept
[Cosmetics & Care Packaging]
Merz Consumer Care GmbH, Frankfurt/Main
WIN CREATING IMAGES, Aachen/Cologne/Munich/Berlin
The sub-brand “t: by tetesept” focuses on pleasure instead of medical benefits. As its most important communication tool, the packaging design stands out at the point of sale and increases consumers’ willingness to buy it. For four bubble-bath products, different packaging variants were created to communicate not only the new sub-brand, but also their respective attributes. The bubble baths were designed as eye-catchers for the bathroom. Each design uses key visuals related to the fragrances and ingredients of the respective type, connecting the brand with a modern lifestyle. All packaging consistently follows the same two-part design: a colourful banderole above and a section in solid colour below.