Coreana Cosmetics, Suwon City
Coreana Cosmetics Design Lab, Suwon City
ENTIA LOHB’s is a colour-therapy brand that suggests an effective solution to various skin problems through an original approach. The packaging concept differentiates seven skincare lines by combining nature’s three essential shades of light and four primary colours, with the stages of chromaticity overlapping. Nature’s mysterious colour combinations occurring during sunrise and sunset, as well as horizontal lines, were applied as gradients for the design motifs. The colour palette is eye-catching, and the logo and icons on the front are designed in keeping with the digital signs, attracting a target group in their twenties and thirties. The packaging employs a new material recently spotlighted for its excellent stability, protecting the contents and enhancing its recyclability, while also focusing on a smart brand design with better usability.