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Old Hands

[Beverage Packaging]


Bodegas La Púrisima, Yecla, Murcia


Ruska, Martín, Associates GmbH, Berlin

Creative Direction/Art Direction

Francisca Martín, Roman Ruska

Graphic Design

Roman Ruska, Joao Colaco, Laurie Millotte


Joao Colaco, Jacobo Labella

This wine named Old Hands is dedicated to the pioneers of the biological viniculture of Bodegas La Purisima. The challenge was to create a label design that conveys exactly this homage to the efforts of the vintners. Thus, two illustrations of the vineyards and fields were created, where the palm of an old hand can be discerned only at second glance. Just like plowed furrows in the soil, hands are a testimony of time which is carved line by line, each line a story. The gold details on the label reflect the high quality of the product and the appreciation of nature.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.