06-03755
Click on image to view high resolution
06-03755
Click on image to view high resolution

Lao Tzu Liquor

[Beverage Packaging]

Client

Lao Tzu Liquor Co., Ltd., Anhui

Design

Shenzhen Yuto Packaging Technology Co., Ltd., Shenzhen

Art Direction/Graphic Design

Chen Ying Song

Full of oriental aesthetics and Zen inspiration, the packaging design of the Lao Tzu Liquor makes a strong visual impact. The packaging shows a contemporary interpretation of the traditional craft of making black pottery. Lao Tzu was the founder of Taoism, therefore the design employs the most symbolic image of Taoism and black pottery to interpret the essence of this philosophy. All packaging materials are sourced from the product’s original location. The elegantly shaped bottle comes in artistic cardboard packing. The overall impression piques the customers’ buying interest and highlights the value of the gift.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

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