Click on image to view high resolution

Fresh Bamboo Wine

[Beverage Packaging]


Bamboo Wine Co., Ltd., Jiangxi


Shenzhen Yuto Packaging Technology Co., Ltd., Shenzhen

Art Direction

Chen Ying Song

Graphic Design

Wan Yue Ding

In western China there are vast areas that are mountainous and rich in lakes, known for their special climate. The natural unpolluted environment provides excellent growing conditions for fresh bamboo wine. Therefore, the designer incorporated freehand brushwork of the growing environment into the packaging design. The mountain silhouettes express the high quality of this fresh bamboo wine and the product concept of a close connection with nature. The bottle was fired with porcelain and has a ceramic coating, the contours and green colour of which evoke associations with bamboo.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.