06-03848
Click on image to view high resolution
06-03848
Click on image to view high resolution

Impossible Instant Film

[Packaging]

Client

Impossible Camera GmbH, Berlin

Design

Impossible Camera GmbH, Berlin

Concept

Danny Pemberton, Oskar Smolokowski

Creative Direction/Graphic Design

Danny Pemberton


Impossible Project, the company that purchased the last Polaroid factory in 2008, now produces nearly 20 editions of instant film. The packaging has to allow the customer to quickly identify the technical aspects of each film (such as format, chemistry), and also inject a sense of fun back into the brand. A primary colour system was developed to help solve both chal lenges, anchored by the main brand shade of black. The inside of the packaging was reworked with a newly designed tip sheet and a series of creative briefs, created to guide new users and inspire experienced photographers.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

back