06-03865
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06-03865
Click on image to view high resolution
06-03865
Click on image to view high resolution
06-03865
Click on image to view high resolution
06-03865
Click on image to view high resolution
06-03865
Click on image to view high resolution

KARAT

[Food Packaging]

Client

KARAT, Moscow

Design

Depot WPF, Moscow

Account Management

Anna Smirnova

Art Direction

Nikita Ivanov

Creative Direction

Alexey Fadeev, Alexandr Zagorsky

Strategic Planning

Fara Kuchkarov, Anastasia Tretyakova

The Moscow cheese factory Karat undertook the first rebranding in its century-long history and redesigned its products, which are familiar to every Russian. The new version of the design retained only the recognisable colour codes, so as to differentiate between the cheese types more easily. A complex design system was turned into simple iconic signs inspired by Soviet Suprematism, an abstract art movement from the early 20th century. The use of bold colours and geometric patterns was intended to be a modern approach to retro heritage and garners a high degree of attention at the point of sale.

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