06-03917
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Tea Quiero

[Packaging]

Client

Catunambú, Hengelo

Design

Exit Communicatie, Weert

Account Management

Luuk de Kunder

Art Direction

Anieke Schrader

Creative Direction

Matthew Phillips

Graphic Design

Sarah de Bruijn, Frank Jacobs, Rick Sonnemans


Tea Quiero is the tea brand developed for Spain’s premium coffee manufacturer Catunambú. Blended with organic, ethically sourced ingredients from Fair Trade farmers in Sri Lanka, the brand name was created from the Spanish declaration of love, “Te quiero”. The identity and packaging designs are inspired by Andalusian tiles found in coffee shops and tea houses in southern Spain and all eight flavours are named after areas within the region. Each individual pack features a story of the tea and the place of origin, with the aim of engaging and enlightening the customer.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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