06-04397
Click on image to view high resolution
06-04397
Click on image to view high resolution
06-04397
Click on image to view high resolution
06-04397
Click on image to view high resolution
06-04397
Click on image to view high resolution

Calling All Creators – adidas Annual Report 2016

Client

adidas AG, Herzogenaurach, Germany

Design

STRICHPUNKT DESIGN, Stuttgart/Berlin, Germany

Account Management

Fatine Naimi

Art Direction

Agnetha Wohlert, Christian Schwentke

Creative Direction

Tobias Nusser

Text

Harald Willenbrock


“Calling All Creators” is both an appeal and the motto of the adidas 2016 Annual Report. Employees, partners, communities and consumers contribute to the development of new concepts and products by being creators. The annual report was therefore published in a comprehensive as well as a condensed version and supplemented by a magazine. With the help of its striking design, strong images and relevant texts, the magazine component makes the company strategy tangible and accessible. The publication is exquisitely crafted and, with its diverse materials and slanting cut, achieves a dynamic look.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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