07-01144
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07-01144
Click on image to view high resolution
07-01144
Click on image to view high resolution
07-01144
Click on image to view high resolution
07-01144
Click on image to view high resolution

FoREST IN PEACE

[Branding]

Client

Tree Planet, Seoul

Design

inspire/d, Seoul

Architecture

Sooin Yang, LIFETHINGS, Seoul

Art Direction

Boyoung Kim, inspire/d

Brand Design

Boyoung Kim, Yerim Kim, inspire/d

Business Strategy Direction

Jaehyun Kim, Crevisse Partners, Seoul

Chief Executive Direction

Hyungsoo Kim, Tree Planet

Creative Direction/Brand Naming

Dongmin Kim, inspire/d

Film Direction

Youngjin Jang, Vision Statement, Seoul

Photography

Jungwon Park, Studio ist, Seoul

Project Direction

Mincheol Jeong, Tree Planet

Project Management

Jaeeun Lee, Tree Planet

Project Planning

Hanna Lee, Tree Planet

Project Production

Sean Hepburn Ferrer, Honorary Chair of Audrey Hepburn Society, Florence

In April 2014, the Korean ferry MV Sewol capsized in the Yellow Sea. 304 passengers, many of them high school students, were killed. After the disaster, a crowd-funding for a memorial forest was launched. Its catchy title contained both the object of the campaign and a blessing for the dead. The campaign’s visual signet was a map which effectively combined the place of the catastrophe with the location of the planned forest project. The project achieved twice the funding goal, and a forest of extremely long-living ginkgo trees could be planted.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

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