07-01150
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07-01150
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07-01150
Click on image to view high resolution
07-01150
Click on image to view high resolution
07-01150
Click on image to view high resolution

BETTER RE

[Branding]

Client

ENLIGHTEN, Seoul

Design

inspire/d, Seoul

Art Direction

Boyoung Kim, inspire/d

Brand Design

Boyoung Kim, Yerim Kim, inspire/d

Business Strategy Direction

Jaehyun Kim, Crevisse Partners, Seoul

Chief Executive Direction

Kiyong Shin, ENLIGHTEN

Creative Direction/Brand Naming

Dongmin Kim, inspire/d

Product Design

Kiyong Shin, Jeongsik Kim, ENLIGHTEN

Web UI/UX Planning

Jungyeon Sung, ENLIGHTEN

BETTER RE is a power pack that charges digital devices with upcycled smartphone batteries. The brand name plays with the pronunciation of “battery”, the aim to be “better” and the abbreviation “re” standing for “recreating a better world”. The typography of the logo also corresponds to the recycling concept: the second horizontal bar in the white letter “B” sticks out leftward, against the direction of reading, so that it appears as if it would fit into the grey indent of the letter “E” on the right. Thus, visually a circle is completed, which symbolises the sustainable approach of the brand.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

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