07-02572
Click on image to view high resolution
07-02572
Click on image to view high resolution
07-02572
Click on image to view high resolution
07-02572
Click on image to view high resolution

Maastrichtse Decolletés

[Fundraising Campaign]

Client

Kankeronderzoekfonds Limburg, Maastricht

Design

Zuiderlicht, Maastricht

Concept

Peggy van Sebillen, Eline Dekker, Krista Lahaye, Bert van der Veur

Graphic Design

Bert van der Veur

Project Management

Krista Lahaye


The Cancer Research Fund Limburg initiated the campaign in 2015 in order to raise money for scientific research and new cancer treatments. It focused on breast cancer as the most common form of cancer. Shopkeepers were encouraged to support the project with special offers. The graphic realisation of the emotionally charged topic was based on tongue-in-cheek imagery: on posters, shop displays and Facebook pages, the advertised product appeared twice, thus forming a décolleté – a subtle yet instantly comprehensible reference to the goal of fundraising.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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