07-03566
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07-03566
Click on image to view high resolution
07-03566
Click on image to view high resolution
07-03566
Click on image to view high resolution
07-03566
Click on image to view high resolution

PayPal Forward

Type Family

Client

PayPal, Inc.

Design

Yves Béhar + Fuseproject, San Francisco
Monotype, New York

Creative Direction

Kristine Arth, Anthony DeCosta

Type Direction

Dan Rhatigan

Client Team

Christina Smedley, Julia Borghini, Persis Shroff, John Hellweg

Account Direction

Jade Dalton, Kei Koyama


To create uniformity both in aesthetics and emotional appeal, this typeface was designed to express PayPal’s personality in its digital platforms, in the real world and in most Latin character-based languages. The new typeface is a modern geometric sans serif with a human touch. Inspired by Futura but designed from scratch, low-contrast stroke widths are balanced with round characteristics that portray approachability. PayPal Forward is a typeface designed for the future, strengthening the brand’s equities while increasing perceptions of trust, energy, youthfulness and innovation.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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