Client: LOTTE DUTY FREE, Seoul, South Korea
Product Catalogue
Shop Systems
The “Shop Systems” product catalogue is divided into two media. One presents the implementation of project ideas in the form of a sketchbook, the other depicts the entire product range as a work medium. While the word “Shop” on the sketchbook is mirrored, analogous to looking out of a shop window, the word “Systems” dominates the catalogue section. Here, technology determines the content. The systems are presented using isometry on a double page introduction. A specially designed pictogram series provides quick orientation.
Credits
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Client:Shop Systems GmbH, Markdorf
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Design:Jäger & Jäger, Überlingen