Client: LOTTE DUTY FREE, Seoul, South Korea
Journal
next times
“next times” is the newspaper of the international kitchen brand next125. As a counterpart to the catalogue with its rather technical characteristics, the newspaper’s aim is to give the product emotional appeal. Especially in the digital age, newspapers stand for a trustworthy medium of information. Therefore, it perfectly transports the manufacturer’s core values: design, sustainability and affordable pricing. Due to the double-page photo spreads in combination with the large format the readers can discover something new at the turn of every page.
Credits
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Client:Schüller Möbelwerk KG, Herrieden
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Design:Hörger & Partner Werbeagentur GmbH, Ulm
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Head of Marketing:Annette Schumacher
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Creative Direction/Art Direction:Manfred Hörger
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Text:Manfred Hörger
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Account Management:Anita Krinke
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Photography:Ralf Häselich, Arts Unlimited, Mayen